RETAIL

Our retail work blends product storytelling, lifestyle visuals, and strategy-driven content that helps brands stand out. From highlighting new launches to capturing in-salon experiences, we create digital narratives that showcase what makes each retail and beauty brand unique.

I’ve produced content for Philadelphia-area nail salons, boutiques, and beauty retailers, including:

• Product photography and videos
• Short-form Reels and TikToks with trending sounds
• In-salon service content and BTS moments
• On-camera brand storytelling
• Lifestyle branding sessions
• Custom graphics for promotions, product spotlights, and seasonal campaigns

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The goal is to help retail and beauty businesses boost visibility, strengthen customer loyalty, and build a social presence that drives engagement and sales. Below, you’ll find a selection of projects that bring products—and brand personalities—to life.